Why Your Best Truss Designers are Rejecting Management Geordie Secord There is a persistent bottleneck in North American truss plants. As operations expand, the need for a dedicated Design Manager becomes critical. Owners and general managers naturally turn to their top-producing Senior Designer, offering them a promotion to lead the department. Yet, increasingly,... Read More September 2026 Issue #18326 Page 134
From Blueprint to Reality: How AI Is Rewriting the First Draft of Every Building Simpson Strong-Tie Staff Every project begins the same way: a set of plans, a stack of details, and thousands of decisions waiting to be made. Somewhere between the architect’s vision and the completed structure lies a process filled with interpretation, calculation, coordination, and estimation. For decades,... Read More September 2026 Issue #18326 Page 154
Design Connections: How Design Talent is Your Best Preventative Maintenance Program Geordie Secord There is a strange double standard in how component manufacturing plants allocate capital. Owners and general managers often view sales and production as the ultimate profit centers, treating the design department as a necessary evil: a cost center eating overhead without generating tangible... Read More August 2026 Issue #18325 Page 108
Make It Better, Then Make It Better Again Todd Drummond By July, most manufacturing leaders already have a good idea how the year is going. They know where orders are strong. They know where labor is tight. They know which customers are creating pressure. They know which departments are struggling to keep up. But the more important question is not... Read More July 2026 Issue #18324 Page 69
Design Connections: The “Ghost” Designer and Offshoring Your Secret Sauce Geordie Secord There is a quiet transformation happening in the backrooms of North American truss plants. Faced with a chronic shortage of experienced local design talent and unyielding demand for faster turnarounds, owners and general managers are turning to overnight, overseas design services. On paper, the... Read More July 2026 Issue #18324 Page 120
Profit Leaks Where Work Is Not Visible Enough to Control Todd Drummond When business gets tougher, hidden weaknesses stop being minor frustrations and start becoming profit leaks. Leaders cannot afford recurring quality issues, unclear job status, missed follow-up, or managers spending hours chasing information that should already be visible. Most companies do... Read More May 2026 Issue #18322 Page 75
Who’s Ghosting Who? Ghosting has become a common occurrence, but in the hiring world, it carries real consequences. At its core, ghosting happens when one party simply stops responding, even though a level of engagement had been established. In the building components manufacturing industry, and in my role as a... Read More May 2026 Issue #18322 Page 114
Design Connections: Is Your Tribal Knowledge Retiring or Expiring? Geordie Secord In my 30+ years in this industry, I’ve seen some of the most sophisticated automation money can buy. We have saws that think faster than humans and auto-jigging systems that move with surgical precision. But here is the cold, hard truth: the most critical piece of infrastructure in your... Read More May 2026 Issue #18322 Page 122
Celebrating the Lunar New Year with Simpson Strong-Tie Viet Nam Simpson Strong-Tie Staff Lunar New Year has passed, but its meaning continues to guide our work at Simpson Strong-Tie Viet Nam. Tet is a time of renewal, gratitude, and connection. Each year, our Viet Nam branch honors this tradition together in the office, reinforcing shared purpose and commitment. Established in 2012,... Read More May 2026 Issue #18322 Page 141
Advertiser Forum: The Impact of Budget Cuts Anna Stamm When I’m frustrated by something, I’ll tend to keep thinking about it, like a problem to be solved. If I can figure out why I’m so irritated, then maybe I can learn from it (rather than only complain about it). Fictional Stories and Real-Life Budgets In the past,... Read More April 2026 Issue #18321 Page 6