What’s in our forum? Simply put, we include articles and updates that our readers want to share. Will every reader be interested in every article? No, but that’s true with most magazines. What’s more important to us is that our articles contain information and ideas that our readers may find valuable.
Topics and Themes
Often I am asked what our editorial calendar is, and each time I reply that we do not have one. Instead of using themes determined well in advance of publication, each issue is open to highlighting the topics on the minds of our authors that month. Frequent subjects include technological advances, quality control, codes and standards, business strategies, lean manufacturing, personnel issues, and market demands. We welcome pieces on the past and the present, because every story contains ideas that may influence the decisions you make in the future.
A Forum for Advertisers
More than ads alone, our magazine encourages advertisers to provide content that tells the story of their business in their own words. They know their products and the features that most appeal to their customers. They know what problems their company solves and what issues their professionals have tackled. Whether or not a reader becomes a customer, everyone can still learn a thing or two about the current state of the industry, which issues are being discussed, and what solutions are being developed.
Knowledge is Power
Learning is not about reading an instruction manual. Instead, we learn from stories and experiences that give us insight into our particular situations and challenges. In the process, we develop a connection with other members of our community, those who are reading and writing these stories we share. What would you like to read or write next in our forum? Simply let me know…
Congratulations to Thom on this 300th issue of The Advertiser!