Geordie Secord

Design Connections: What Will Customers Want, Need, and Pay to Have

Geordie Secord

Over the last couple of articles, I’ve spent some time discussing improvements that would improve both the energy efficiency and the ability of the truss system to withstand extreme weather conditions. If you’ve read those articles, you will know that I think it is ridiculous that we...

#16298 Cover image
May 2024
Issue #16298
Page 90
Geordie Secord

Design Connections: Resilient Designs Cost Less Than You Think

Geordie Secord

In last month’s article, Designing for Resiliency, I present some of my thoughts on how changing the design approach for wood trusses could aid in making future homes more resilient to the types of climate extremes that seem to be ahead of us. Whether you think that climate change is a...

#16297 Cover image
April 2024
Issue #16297
Page 86
Geordie Secord

Design Connections: Designing for Resiliency

Geordie Secord

As I write this, I am sitting inside a warm office in Northern Ontario, looking out the window at near blizzard conditions, with heavy snow falling and –35° wind chill. Although it is very unpleasant outside, this isn’t necessarily unusual weather for this location, but what is...

#16296 Cover image
March 2024
Issue #16296
Page 90
Geordie Secord

Design Connections: Designing the Unusual Structures

Geordie Secord

Over the course of 38+ years in the truss and component business, I’ve had the opportunity to see many unusual approaches to designing single family homes. Some I’ve thought were interesting, some were puzzling, and some were just odd – at least to my eye. Here are some that...

#16295 Cover image
February 2024
Issue #16295
Page 82
Geordie Secord

Design Connections: Where Does the Responsibility Lie?

Geordie Secord

In “Cost-Saving Measures and Memorable Debacles,” I discussed the problems encountered on a site where the owner was acting as general contractor for his new house build and problems that ensued when an inexperienced framer was tasked with installing a complex truss roof. In that...

#16294 Cover image
January 2024
Issue #16294
Page 80
Geordie Secord

Design Connections: My Letter to Santa for 2024

Geordie Secord

As this issue of The Advertiser is being published December 1st, I thought I would share my wish list for truss and component manufacturers this year. Feel free to use this in your letter to Santa, too! Dear Santa, I promise I tried to be a good component designer this past year. My...

#15293 Cover image
December 2023
Issue #15293
Page 88
Geordie Secord

Design Connections: Investing in Your Success Goes Beyond Your Equipment

Geordie Secord

I’m sure we have all been guilty of being bowled over by the latest new and improved gadget, whether in our personal lives or in our company. A new coffee maker promises the best cup you’ve ever had, a new set of golf clubs promises to immediately shave strokes off your game, and the...

#15292 Cover image
November 2023
Issue #15292
Page 90
Geordie Secord

Design Connections: Make Competition About More Than Price

Geordie Secord

A near certainty in the component business is that your customers will, to some extent at least, shop your price against your competition. Depending on the relationship history you have with your client, you may have the opportunity to match a lower price, but your competition will still be used...

#15291 Cover image
October 2023
Issue #15291
Page 98
Geordie Secord

Design Connections: At the Intersection of Reality and the Codes

Geordie Secord

As I approach four decades in this industry (!), the list of building code and design requirements that seem odd to me continues to grow. I am the first to acknowledge that the primary goal in designing a home is, and should be, occupant safety. But there are some requirements and...

#15289 Cover image
August 2023
Issue #15289
Page 84
Geordie Secord

Design Connections: Reducing the Risk of Truss Collapse

Geordie Secord

Last month’s article, Preventing Truss Collapses, talks about some of the job site mistakes that can lead to truss collapses. I have no scientific data to back this up, but it is my belief that all truss collapses could be prevented by following proper lifting methods and bracing of the...

#15288 Cover image
July 2023
Issue #15288
Page 84
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