Choosing Partnerships

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Issue #10219 - October 2017 | Page #12
By Sean Hubbard

Every organization chooses to partner with another organization. Whether it is for branding, complimentary products, or even a dealership license, making the correct choice can be challenging, rewarding, or even catastrophic. From choosing an equipment supplier, lumber supplier, or yet a copy repair man, each partnership provides value in your daily operation.

I entered Square 1 Design into a partnership with MangoTech USA with minimal research into the company, the staff, and their reputation. Indeed, I learned a great deal from that relationship. While the Spida Machinery relationship is extremely strong, it developed from the association with MangoTech and has taken years to navigate the details.

Due to its speed, the Wall Panel Extruder has been plagued with one question: how do we handle sheathing? So, I embarked on a quest to educate myself on the manufacturers, equipment, and options available in today’s marketplace. Then, I had to determine the organizational needs. I was determined to properly conduct my due diligence. I needed to find an organization with complementary equipment, a solid reputation, checked references, mirrored ethics, and the capacity to meet our needs. Now, my family has been involved in the building components industry since 1965. So, I have a grasp of the who’s who in the industry. I have worked with and continue to work with many of them today. I always tell my kids “past performance is indicative of future behavior.” Of course, that statement immediately led me down the path of elimination. After crossing several manufacturers off the list, I started to visit plants with equipment in action. I spoke to management; I spoke to the buyers and the production staff. I called new and old customers alike. If you listen long enough, you’ll hear the good, the bad, and the ugly. Eventually, I started questioning co-workers, consultants, and other agencies about their relationships with each company.

Time after time, call after call, meeting after meeting, I determined there were two companies that have the respect, the reputation, and the ethics that we could develop a mutually beneficial partnership with. They both have competing and complementary equipment, but only one has the production volume and expansive product line required for our 2018 forecast. Working toward the organization’s goals is important, while not competing with their corporate goals and established networks is a balancing act; it is extremely important to the foundation of a relationship. It has allowed trust to grow between competing companies, sharing data and statistics for the betterment of both companies and ultimately the customers and the industry we serve. We are proud to announce our new partnership with… SEE US IN ACTION AT THE BCMC to find out more.

You're reading an article from the October 2017 issue.

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