The 2008 housing recession ended with many East Coast modular home factories closed forever along with scores of independent new home builders, both site and modular. There were no buyers looking for new custom homes. Then in 2012, Hurricane Sandy hit the East Coast of the United States...

Whenever a site builder asks me why they should go modular, they are really asking me how they can make more money going modular. Some of them are long time site builders that have looked at converting to modular construction and just can’t bring themselves to pull the trigger. It’s...

The Modular Building Institute's 37th Annual Convention & Tradeshow at Rosen Shingle Creek Resort in Orlando, Florida The Modular Building Institute graciously allowed The Advertiser to cover its 37th Annual World of Modular Convention and Tradeshow held March 9-12, 2020 in Orlando,...

Contrary to what we Boomers think, Millennials are no longer children. Born between 1981 and 1996, they are in their twenties, or even late thirties, and already entering the single family home market.  Millennials will outnumber Baby Boomers in 2020 and they’re a market segment...

I love stopping at Chick-fil-A, not only for the food but also to see how organized and disciplined every store is. The food isn’t bad either. It occurred to me that there must be a secret to their success that modular home factory management could use to ramp up their sales...

Just in case you haven’t looked out your window lately, new home construction is happening everywhere, especially on the East and West Coast. Traditional new home site builders are facing labor shortages in not only skilled trades but also in basic framing. This shortage is having a...

Recently I heard, once again, a speaker supporting total automation of the modular production process while comparing modular housing with automobile production lines. Let me put this to rest for hopefully the last time. Modular housing is not anything like the auto industry. There are two...

One of the people in the modular housing industry I’ve wanted to interview since I met him a few years back is Vaughan Buckley, the owner of Volumetric Building Companies in Philadelphia. He is the rising star more people in our industry should emulate. His vision for what is and could...

When you look out the window at the constantly evolving building industry, not only in the US but around the globe, you see change, innovation, and entirely new ways of marketing and selling your product which have sprouted up like freshly planted corn. Yes, there are plenty of weeds also,...

When I read about Hilton taking their “first” step into modular, in another publication a few weeks ago, it hit me.  My dad, a commercial modular pioneer, always told me that what was once old is new again — and that was never more true than thinking about this step and...