Trade Shows

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Issue #10215 - June 2017 | Page #8
By Sean Hubbard

I have attended my share of trade shows over the years, from work events to leisure activities. Every time I attend, I consider the effort put forth to assemble each booth. Displays range from pop-up displays, while others are thrown together overnight or on strict budgets. Then you come upon the grand showcase, the anchor booth, the place everyone wants to be! It’s beautiful, every detail has been considerably thought out. Lighting perfectly placed, each exhibit reflecting light at just the right angle…customers are in awe! The booth is swarming with staff, but every staff member has a line of potential customers three deep waiting to discuss the most innovative new products.

For the first time in many years, I am excited about the BCMC show. Our entire team has already spent immeasurable hours working toward what will be finest display I have been involved in. This year’s booth will dwarf any booth I have occupied as a vendor. Each exhibit in this year’s booth has been carefully detailed and painstakingly thought out.

We have designed each exhibit with you in mind. Unparalleled accesses to each piece of equipment, walk around access, crawl under access, or even interact with each piece of equipment. Additionally, we will have three interactive touch screen displays, detailing some of the most advanced options available in the building components industry today. The most advanced PC and PLC programming embedded in production equipment will be on display and available for interaction. Not only will you be able to interact with each piece of equipment, you will be able to witness some of the fastest production equipment in action on the show floor. That’s right ON THE SHOW FLOOR, LIVE DEMONSTRATIONS! Held hourly, we will be manufacturing components at an unprecedented speed!

For the first time in many years, we will be that booth. The competitors will be envious and the customers will be three deep waiting to speak to a representative. Behold Square 1 Design’s BCMC trade show booth. They will be in awe! Come join us in October as we Raise The Stakes.

You're reading an article from the June 2017 issue.

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