Obviously, we all make decisions based on value. Cost vs. benefit. Risk vs. reward. But too often, we are all encouraged to think of value only in terms of dollars and cents. Too be sure, money plays a big part, but it’s not always simple and straightforward.
Building Relationships
After moving to Oklahoma, I applied for a job in the membership department of the Chamber of Commerce. Folks who know me will remember that I’m very committed to my members, and I take my job in membership service very seriously and personally. The interviewer, however, was determined to have me look at the job simply as sales and explain how I would convert no to yes. To her chagrin, I answered with this:
It is never just a matter of a simple yes or no at a given point in time; membership is developing long-term relationships. People do not need a slick salesman; they need a friend and a resource to provide direct and indirect services and support. By focusing on individuals and not on dollars, you will make lasting connections, build community, and grow an organization.
Needless to say, I was not offered a position with that group. But what kind of group can it be if, at the end of the day, the primary thing of value is still only the money?
Commitment and Determination
Here at The Advertiser, I don’t expect to be perfect. I won’t have all of the answers, and everyone won’t agree with the things I say. But as long as I’m here, I’m committed to doing the best I can for our group. Tell me what you think, and I will listen. Tell me what you want, and I will try to make it happen.
New Year, New Ideas
I’ve never made a New Year’s Resolution, so I don’t intend to start now. But a new year is a great time to reflect on what we might like to see in the coming year. Please consider giving me your input, feedback, criticisms, suggestions, and just plain thoughts on what you’d like to see in these pages, and/or online, and/or face-to-face in the months ahead. You can reach me here – anna@componentadvertiser.org or 800-289-5627 x3. Happy New Year!