Gary Fleisher

Defining a Modular Factory’s Capacity is Complicated

Gary Fleisher

One of the words most often heard when talking about the modular construction industry is “capacity.” Webster defines it as “the amount that something can produce.” Somehow that just doesn’t seem like the right definition for modular construction. One of the...

#13261 Cover image
April 2021
Issue #13261
Page 106
Matt Layman

Lumber Briefs: Softwood Framing Lumber Market Forecast

Matt Layman

COVID’s 2021 Reverse Impact Let’s see if we can get this one right. A member recently requested that I forecast when the misses were going to happen. Sounds difficult, but not impossible. COVID 2020 was a once in a lifetime paradigm shift in our learning curve. To date, I have...

#13259 Cover image
February 2021
Issue #13259
Page 96
Matt Layman

Lumber Briefs: Lumber Market Forecast

Matt Layman

America’s Achilles Heel I want to drift off topic for a bit. Last week we were advised that the U.S. was under a massive cyber attack. As of today, Sunday December 20, the attack is on-going, there is no determination of who is responsible, how deep the attack has penetrated, how to...

#13258 Cover image
January 2021
Issue #13258
Page 106
Matt Layman

Lumber Briefs: Lumber Market Forecast

Matt Layman

COVID Shipment Delays WILL RISE The global pandemic surge is further exacerbating shipment schedules, lengthening many commodity and specialty items that are weeks behind already. Some truckloads of basic commodity Canadian lumber are just now catching up on two-month delays despite prices...

#12257 Cover image
December 2020
Issue #12257
Page 84
Gary Fleisher

Going Modular Can’t Fix Affordable Housing Crisis

Gary Fleisher

Usually I am the first person in line shouting the benefits of modular construction to help the affordable housing market, but not this time. That’s because it doesn’t matter how you approach the affordable housing market if there isn’t enough factory capacity to keep ahead...

#12257 Cover image
December 2020
Issue #12257
Page 96
Matt Layman

Lumber Briefs: Lumber Market Forecast

Matt Layman

2020 Hindsight 2020 hindsight. Deduce deeper. Look farther than the end of my nose and keep asking, “What’s next?” I didn’t do that at the beginning of the pandemic. I failed to consider how men specifically would respond to the lockdown. I saw hangout at home, catch...

#12256 Cover image
November 2020
Issue #12256
Page 94
Gary Fleisher

The Next Evolution in Modular Has Started

Gary Fleisher

When the first automobiles began showing up on the streets more than 100 years ago, most were built in barns and warehouses one at a time. There were no car dealers as the two or three person shop that built them also sold them. Car builders began popping up in every small town in the...

#12256 Cover image
November 2020
Issue #12256
Page 108
Craig Webb

Polls Done 13 Months Apart Show Covid Is Nudging Builders Toward Off-Site Construction

Craig Webb

Like scientists tracking a slow-moving glacier, a leading pollster of America’s builders is seeing signs that contractors’ views are warming when it comes to off-site construction. The research by Ed Hudson, director of market research at the Home Innovation Research Labs,...

#12256 Cover image
November 2020
Issue #12256
Page 114
Gary Fleisher

Have You Become “Marketing” Poverty Stricken?

Gary Fleisher

When we think of poverty, we think homelessness, food banks, and welfare. Chronic poverty was once compared to catching a grasshopper in a jar when we were kids. The jar had a lid with holes poked in it. For a while, the grasshopper jumped up and kept hitting his head against the lid. Then he...

#12255 Cover image
October 2020
Issue #12255
Page 104
Gary Fleisher

The Future of Modular Construction in (Post-)COVID-19

Gary Fleisher

Shortly after COVID-19 became the most debilitating thing that has happened to the US economy in recent history, modular construction stepped up to fill the demand for temporary medical facilities. Many modules were built to meet that need, but here we are just 5 months later and that market...

#12254 Cover image
September 2020
Issue #12254
Page 100
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