When my sister saw the cover of last month’s issue, her first question was—will it be a problem that the person in the photograph has no fall protection? She also was unimpressed with his baseball cap instead of a...

We’ve all had times when we feel we’ve hit a stroke of luck, and unfortunately times when we felt pretty unlucky. With St. Patrick’s Day around the corner, I started wondering about luck—when we most wish we were feeling lucky and maybe ways to get a little more luck on...

It’s February, so we’re going to be seeing hearts everywhere for the next few weeks. Valentine’s Day is an excellent opportunity to sell/buy greeting cards, candy, and flowers. But the holiday doesn’t have to be limited to your sweetheart. Consider it an opportunity to...

With the New Year just begun, I always like to take a moment to reflect on the year we’ve left behind. Although we (like everyone else) had an assortment of ups and downs in 2018, I definitely think The Advertiser can do a little bragging about having had a great year! So to take a...

As the end of the year approaches, we often find ourselves thinking about what we’ve accomplished in the preceding months, which tasks we feel are incomplete, and how we’ve learned a few more lessons the hard way. Things never seem to turn out the way we’ve expected, but life...

Everything old is new again…or is it? This year’s contest polls our readers on some old-time favorites that are appearing again. Have they made a return in your home?  Hanging tinsel on the tree?         ​Yes        No Stringing...

Apparently, some things can never be said too many times. We are stronger together than apart. United we stand, divided we fall. In unity, there is strength. The Pressure to Divide These days, the approach of divide and conquer seems to appear everywhere. In many facets of our lives, we...

Last month, Thom talked about the origins of The Advertiser as we reached its 10th anniversary. This month, it’s time to celebrate the start of our 11th year! The Second Decade and Beyond What better way to enter the magazine’s second decade than with a brand new website! As I...

Anticipation. Sometimes it generates excitement. Other times it enhances frustration. Is there a way to emphasize the “good” part of waiting and diminish the less desirable aspects?

For the last few weeks, I’ve been inundated with a barrage of emails with attached “invoices.” About 90% are caught by the spam filter, but that other 10% ends up in my inbox. I have no problem with simply pressing “delete” to rid myself of them, but there’s a...