Sales-folk are plagued with an addiction to “get the order.” Deep down inside, we want ALL the orders. Unfortunately, for every sales person, there is an opponent who has the same desire...Get ‘em all.
Egotistical human drive opened the door for masters of the art of selling centuries ago with ancient documents such as The Art of War. As commerce grew, these battle tactics were molded into sales strategies.
Dale Carnegie’s How to Win Friends and Influence People and Jeffrey Gitomer’s Little Red Book of Selling instilled the value of making friends of prospective customers. Automobile sales have long let the customer experience the feel of ownership before launching into the full court sales pitch.
The 21st century sales pitch is better than ever at driving home benefits. The primary sales touch point is “feeling better about yourself and confident about the purchase.” Buyers want to “be right” in their decisions.
Throughout centuries, the sales pitch has been refined to hit just the right nerve of the target buyer. One person has the goods. Another wants them. One solution, still an option in our civilized world, is the barbaric method...over power and take it. We see it in governments and businesses and call it a “hostile take-over.”
The more civilized method is to peacefully barter with coercion. The most effective sales method of all times is “risk transference.” Examples are trial periods, money back guarantees, and conditional return policies.
The idea is to get the product in the hands of the consumer and 80% of them will keep it even if they don’t like it or never use it.
The best sales pitch ever hits all the buyer buttons...personal relationship, feel better about self, risk transference, confident decision...the whole checklist.
This Best Ever Sales Pitch is borderline ridiculous. In addition to all the “feeling benefits,” the buyer gets to have the product before paying for it, use it before paying for it, have it pay for itself before paying for it, is guaranteed to keep prepaying for itself for as long as you keep it. This Best Ever Sales Pitch is so ridiculous it even goes so far as to actually pay you in real money to use it, every time you use it, more than what you pay for it.
The most astounding part of the Best Ever Sales Pitch is you get the product for free, you use it for two months for free, you earn from it for free, it takes no physical effort, it requires no financial investment, it is not multi-level.
This Best Sales Pitch Ever was created specifically for the Component Manufacturer, because it will literally transform your business in less than a month and will change forever how you view the lumber market, how you buy lumber, and most importantly it is guaranteed to improve your profit margins, every month...month after month.
Really, it costs you NOTHING but your willingness to learn.
Check it out. Let me know what you think. Let me know if you can use this Best Ever Sales Pitch in your truss business.
Looking Forward ...ml
A veteran lumberman, Matt Layman publishes Layman’s Lumber Guide, the weekly forecasts and buying advisories that help component manufacturers save money on lumber purchases every day. You can reach Matt at 336-516-6684 or matt@laymansguide.info.