Do You Understand Deflection and Deflection Differential? Glenn Traylor Do you understand deflection and deflection differential — and how your truss systems and, more importantly, your clients’ perceptions will be affected? Deflection has been around for an exceptionally long time and always needs to be considered and addressed. To do so, however, we... Read More May 2026 Issue #18322 Page 19
Profit Leaks Where Work Is Not Visible Enough to Control Todd Drummond When business gets tougher, hidden weaknesses stop being minor frustrations and start becoming profit leaks. Leaders cannot afford recurring quality issues, unclear job status, missed follow-up, or managers spending hours chasing information that should already be visible. Most companies do... Read More May 2026 Issue #18322 Page 75
Aligning Paragon’s Leadership for Growth Zach Hubbs Stepping into the CEO role at Paragon comes at an interesting moment, both for our company and for the building components industry as a whole. Paragon recently turned ten years old. In software, especially software aimed at a domain as technically demanding as structural components, most of... Read More May 2026 Issue #18322 Page 88
Who’s Ghosting Who? Ghosting has become a common occurrence, but in the hiring world, it carries real consequences. At its core, ghosting happens when one party simply stops responding, even though a level of engagement had been established. In the building components manufacturing industry, and in my role as a... Read More May 2026 Issue #18322 Page 114
Design Connections: Is Your Tribal Knowledge Retiring or Expiring? Geordie Secord In my 30+ years in this industry, I’ve seen some of the most sophisticated automation money can buy. We have saws that think faster than humans and auto-jigging systems that move with surgical precision. But here is the cold, hard truth: the most critical piece of infrastructure in your... Read More May 2026 Issue #18322 Page 122
Celebrating the Lunar New Year with Simpson Strong-Tie Viet Nam Simpson Strong-Tie Staff Lunar New Year has passed, but its meaning continues to guide our work at Simpson Strong-Tie Viet Nam. Tet is a time of renewal, gratitude, and connection. Each year, our Viet Nam branch honors this tradition together in the office, reinforcing shared purpose and commitment. Established in 2012,... Read More May 2026 Issue #18322 Page 141
An Industry Best Practice for Informing Installers Sean Shields One of the most effective tools available to component manufacturers to inform installers and framers of the potential hazards associated with the installation of structural building components is the Component Warning Notice (CWN). Developed by the SBCA, the CWN has emerged as an industry best... Read More May 2026 Issue #18322 Page 150
Design Connections: When Going Beyond Scope Makes Sense (and Adds Value) Geordie Secord My March article, “Prevent Scope Creep Becoming ‘Just the Way We Do Things’,” talks about drawing clearer boundaries so extra work doesn’t quietly erode margins, burn out designers, and reset customer expectations. While all of that matters, it would be unrealistic... Read More April 2026 Issue #18321 Page 98
Advertiser Forum: Where You're Among Friends Anna Stamm As we focus on our daily work tasks, it’s very easy (too easy) for us to forget how we’re simultaneously in an industry where we have not just colleagues but friends. We concentrate on specific projects and deadlines, blocking out distractions that could seemingly slow down our... Read More March 2026 Issue #18320 Page 6
A Small Booth in a Big Industry: Why Exhibit? Paragon Team In the middle of the largest residential construction show in the world, wedged between estimating software and the kitchen and bath aisle, our small booth was focused on one question: where do structural components truly fit in the future of homebuilding? The International Builders Show... Read More March 2026 Issue #18320 Page 58