In this business, timing is everything. Whether you’re running a component manufacturing company or looking for your next job opportunity, the question often comes down to this: are you a buyer or are you a seller?
A few years ago, my son-in-law’s family—who’ve run a successful heavy truck sales business for decades—was faced with that exact question. For most of their history, they operated a single location with a loyal customer base, solid returns, and a stable business model. Then, the manufacturer they represent gathered all similarly sized dealers from across North America and delivered a clear message: either you’re buying or you’re selling—but you can’t stay the same size. It was a wake-up call. Grow significantly through expansion and acquisition or prepare to be acquired.
My son-in-law’s family chose to expand, acquiring several similar-sized competitors in the region. That decision may not be best for everyone, but it was the right one for them. It took optimism, planning, and a willingness to embrace change—but it positioned them for long-term success in a shifting market.
That moment stuck with me. It wasn’t just about trucks—it was about mindset, about recognizing when the status quo isn’t enough, and having the courage to act before the market forces your hand.
The View from Both Sides
Companies: Waiting for the Green Light
I’ve seen it time and again. A company watches the housing market, sees a few promising signs, and starts thinking about hiring. But then they hesitate. “Let’s wait until we’re really busy,” they say. “Let’s make sure the uptick is real.”
And then the uptick is real—and they’re not ready.
By the time they post the job, interview candidates, and get someone trained, the backlog is already out of control. Designers are swamped, mistakes creep in, and the opportunity to grow smoothly has turned into a scramble to catch up.
Hiring in anticipation of growth—not just in reaction to it—can make all the difference. Yes, it’s a risk. But so is doing nothing.
Job Seekers: Playing It Safe
On the flip side, I’ve talked to designers who are itching for something new. They want to grow, take on more responsibility, maybe even relocate. But they’re hesitant. “What if it’s not the right fit?” “What if the company doesn’t grow like they say they will?”
So, they stay put. Comfortable, but maybe stuck.
Meanwhile, the company they passed on finds someone else—someone willing to take the leap—and that person ends up thriving. They grow with the company, take on new roles, and become part of something exciting.
I’m not saying you should jump at every offer. But if you wait for a guarantee, you might miss the chance to be part of building something great.
Optimism vs. Pessimism
There’s a balance to be struck between optimism and realism. Blind optimism can lead to poor decisions. But constant pessimism? That can paralyze you.
Whether you’re a company or a candidate, ask yourself: are you making decisions based on fear, or on potential? Are you waiting for the market to prove itself before you act? Or are you positioning yourself to be ready when it does?
Final Thoughts
I’ve been in this industry long enough to know that nothing is ever certain. But I’ve also seen that the people and companies who lean into opportunity—who prepare for growth before it’s obvious—are the ones who come out ahead.
So, are you a buyer or a seller? Are you optimistic enough to take a calculated risk, or are you waiting for someone else to make the first move?
I’d love to hear your thoughts. Have you taken a chance that paid off? Or waited too long and missed the boat? Drop me a line—I’m always up for a good conversation about how we grow in this business.