Library

Gary Fleisher

Have You Become “Marketing” Poverty Stricken?

Gary Fleisher

When we think of poverty, we think homelessness, food banks, and welfare. Chronic poverty was once compared to catching a grasshopper in a jar when we were kids. The jar had a lid with holes poked in it. For a while, the grasshopper jumped up and kept hitting his head against the lid. Then he...

#12255 Cover image
October 2020
Issue #12255
Page 104
Jackson Morrill

Looking to the Future After 10 Years as an Independent Trade Association

Jackson Morrill

Earlier this year, the American Wood Council (AWC) marked its 10th year as an independent trade association. Over this time, AWC has been guided by President & CEO Robert Glowinski, who is retiring at the end of the year. In mid-September, I had the privilege of taking the helm as...

#12255 Cover image
October 2020
Issue #12255
Page 110
Matt Layman

Lumber Briefs: Attitude Your Way Through

Matt Layman

When flipping around in trading ranges in the $300s, planning for the coming year had some sort of definable “worst case scenario” contingency plan. I’m just curious. How do you plan for next year, staring down the barrel of all-time high lumber prices and short supply? That...

#12255 Cover image
October 2020
Issue #12255
Page 112
Ashley Boeckholt

Why Is Our Industry So Afraid of Change?

Ashley Boeckholt

If we have learned anything from 2020, we must understand that change is the only thing we can rely upon, and by using yesterday’s logic to deal with tomorrow’s challenges, we will hit a proverbial wall. History teaches us that the future success of a business directly relates to its...

#12255 Cover image
October 2020
Issue #12255
Page 114
Keith Cullum, P.E., S.E.

The Importance of a Continuous Load Path — Lessons Learned from Recent High-Wind Events

Keith Cullum

Hurricane season is in full swing, and we’ve had a record number of named storms to date. With each one, Mother Nature has taken the opportunity to remind us of her awesome power and teach us how we can improve our built environment in preparation for the next. One of the lessons...

#12255 Cover image
October 2020
Issue #12255
Page 126
Joe Kannapell, PE

The Last Word: The Last Word on Roof Truss Wizards

Joe Kannapell, PE

Four roof truss innovators have changed our industry, from its beginning to the present day. Their names may be largely unknown now, but their work lives on and is worth assessing. The most notable is A. Carroll Sanford, whose machines are still cranking out trusses (see my March 2020...

#12255 Cover image
October 2020
Issue #12255
Page 144
Anna Stamm

Advertiser Forum: Expecting Change (Whether You Want It or Not)

Anna Stamm

The other day, I heard an “expert” on the television say, people will do anything they possibly can to avoid change. Even though I was preoccupied with whatever-it-was I had been doing, that jumped out at me and I started listening to that yammering in the background. This person was...

#12254 Cover image
September 2020
Issue #12254
Page 6
Joe Kannapell, PE

Sixty Years of Machines, Part X: Lasers Shine

Joe Kannapell, PE

CMs are still debating lasers vs. auto-jigging, 30 years after their introduction. While both have been continually enhanced, their relative performance has remained consistent. However, lasers gained traction much faster, especially after one of the most productive plants, Ron Bergeron’s...

#12254 Cover image
September 2020
Issue #12254
Page 10
Cullen Ellis

Spida PieceMaker Linear Saw — A Piece-Full Alternative

Cullen Ellis

I recently had the pleasure of helping our engineering installation crew install and commission the first Spida PieceMaker Linear Saw in North America. While more than 24 saws in the last 24 months have been sold and installed in Australia and New Zealand, this is the first saw to make its way...

#12254 Cover image
September 2020
Issue #12254
Page 16
Ben Hershey

Developing Strategy When Faced with a Pandemic

Ben Hershey

Our roles as managers and owners sometimes feels as though we are constantly changing over the past several decades, but how we planned and strategized sped up dramatically after the 2008 global financial crisis. Managers who understood the need to be a strategic leader and a disruption...

#12254 Cover image
September 2020
Issue #12254
Page 26
First979899100102104105106Last

Search By Keyword

Issues

Book icon Read Our Current Issue

Download Current Issue PDF