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Every organization chooses to partner with another organization. Whether it is for branding, complimentary products, or even a dealership license, making the correct choice can be challenging, rewarding, or even catastrophic. From choosing an equipment supplier, lumber supplier, or yet a copy...

On September 26, The Advertiser’s publisher, Thom McAnally, traveled to Naples Lumber & Supply where we were greeted by David E. Weston, COO. Here’s what we learned about Naples Lumber’s preparedness, commitment, and heart. Make a Plan and USE It If you’re a...

Growing a smaller company’s sales to that of a mid-size company has many challenges. The additional staffing and departmental growth can face unexpected roadblocks. Two key fundamental areas present themselves in unexpected ways. Communication – Communication is the act of...

With today’s complex profiles and configurations, many truss fabricators have been relying on staples to set assembly member contact and relationships. Stapling serves as a temporary means to insure tight joints and accurate locations. Often times, however, because of the ease of multiple...

Trade shows are a great way to demonstrate products and to meet people face-to-face. They are very useful when you want to see products that require a demonstration or, as my brother Keith would say, “where you want to put your hand on the machine.” But there are even more reasons to...

It’s that time of year again, when we observe National Forest Products Week during the third week of October. National Forest Products Week began in 1960 with Congress proclaiming “our country and its people have always found constant strength, individual peace, and personal pride...

Perhaps the most important question in our lumber industry is: “What's next?” We are in the heat of the September Surge. That will soon be coming to an end, but the clock doesn't stand still. Lord willing, the sun will rise tomorrow. So, the question is, “What's...

The knowledge we take for granted today on MSR lumber is due in large part to the pioneering work of Professor Robert Hoyle, P.E. In the early 1960s at Potlatch Forest, Inc., he conducted basic research on the relationship between stiffness and strength of lumber, paving the way for the MSR...

The pace of today’s business requires agility and change to maintain success. That is the reality of our situation. But be warned: “change” is difficult. Sometimes it requires tinkering, other times it means tearing down the very structures that have taken you to the point of...

At the beginning of this year, the job opportunities JobLine had were mostly for in-office designers. Some employers were looking ahead to the summer rush and made a few proactive remote designer hires in March, but only a few. As the season approached, more remote options were on the table,...