Going Modular Can’t Fix Affordable Housing Crisis Gary Fleisher Usually I am the first person in line shouting the benefits of modular construction to help the affordable housing market, but not this time. That’s because it doesn’t matter how you approach the affordable housing market if there isn’t enough factory capacity to keep ahead... Read More December 2020 Issue #12257 Page 96
Lumber Briefs: Lumber Market Forecast Matt Layman 2020 Hindsight 2020 hindsight. Deduce deeper. Look farther than the end of my nose and keep asking, “What’s next?” I didn’t do that at the beginning of the pandemic. I failed to consider how men specifically would respond to the lockdown. I saw hangout at home, catch... Read More November 2020 Issue #12256 Page 94
Premium Defined Mike Wisnefski The American Lumber Standard first published a standard for lumber in 1924 which delineated lumber sizes and assigned design value methods, classification, inspection procedures, the National Grading Rule, an accreditation program, and other specified functions. It was the first foray into such... Read More November 2020 Issue #12256 Page 102
The Next Evolution in Modular Has Started Gary Fleisher When the first automobiles began showing up on the streets more than 100 years ago, most were built in barns and warehouses one at a time. There were no car dealers as the two or three person shop that built them also sold them. Car builders began popping up in every small town in the... Read More November 2020 Issue #12256 Page 108
Polls Done 13 Months Apart Show Covid Is Nudging Builders Toward Off-Site Construction Craig Webb Like scientists tracking a slow-moving glacier, a leading pollster of America’s builders is seeing signs that contractors’ views are warming when it comes to off-site construction. The research by Ed Hudson, director of market research at the Home Innovation Research Labs,... Read More November 2020 Issue #12256 Page 114
Have You Become “Marketing” Poverty Stricken? Gary Fleisher When we think of poverty, we think homelessness, food banks, and welfare. Chronic poverty was once compared to catching a grasshopper in a jar when we were kids. The jar had a lid with holes poked in it. For a while, the grasshopper jumped up and kept hitting his head against the lid. Then he... Read More October 2020 Issue #12255 Page 104
Lumber Briefs: Attitude Your Way Through Matt Layman When flipping around in trading ranges in the $300s, planning for the coming year had some sort of definable “worst case scenario” contingency plan. I’m just curious. How do you plan for next year, staring down the barrel of all-time high lumber prices and short supply? That... Read More October 2020 Issue #12255 Page 112
Why Is Our Industry So Afraid of Change? Ashley Boeckholt If we have learned anything from 2020, we must understand that change is the only thing we can rely upon, and by using yesterday’s logic to deal with tomorrow’s challenges, we will hit a proverbial wall. History teaches us that the future success of a business directly relates to its... Read More October 2020 Issue #12255 Page 114
Stop Asking Your Customers What They Want Omer Abdullah In business today, we are told to believe that the customer is always right. So surely it makes sense to ask their opinion, listen to them, and actively respond to their advice with new products, adjustments, and enhancements. This makes sense, broadly, for incremental changes. Changes... Read More September 2020 Issue #12254 Page 92
The Future of Modular Construction in (Post-)COVID-19 Gary Fleisher Shortly after COVID-19 became the most debilitating thing that has happened to the US economy in recent history, modular construction stepped up to fill the demand for temporary medical facilities. Many modules were built to meet that need, but here we are just 5 months later and that market... Read More September 2020 Issue #12254 Page 100